the PRO collection
BUILD A CAREER THAT WORKS FOR YOU
THERE’S A LOT TO LEARN ABOUT BEING A STYLIST OR SHOP OWNER THAT HAS VERY LITTLE TO DO WITH HAIR.
HOW TO TALK TO CLIENTS.
HOW TO PRICE YOUR WORK.
HOW TO BUILD A BUSINESS.
HOW TO LEAD PEOPLE.
HOW TO TEACH WHAT YOU KNOW.
THESE ARE THE THINGS THAT TEND TO GET FIGURED OUT ALONG THE WAY, USUALLY THROUGH A COMBINATION OF EXPERIENCE, MISTAKES, AND A FEW ‘I WISH SOMEONE HAD TOLD ME THIS SOONER” MOMENTS.
THE PRO COLLECTION IS DESIGNED TO MAKE SOME OF THOSE LESSONS A LITTLE EASIER TO LEARN.
PRACTICAL EDUCATION FOR BUILDING A CAREER, BUSINESS, OR TEACHING PRACTICE THAT ACTUALLY WORKS IN REAL LIFE
THE WAY I SEE
PROFESSIONAL DEVELOPMENT
A CAREER IS MORE THAN WHAT HAPPENS BEHIND THE CHAIR
TECHNICAL SKILL MATTERS, BUT KNOWING HOW TO DO GREAT HAIR IS ONLY ONE PART OF BUILDING A SUSTAINABLE CAREER.
THE REST IS LEARNING HOW TO NAVIGATE THE BUSINESS, THE PEOPLE, THE EXPECTATIONS, AND THE DECISIONS THAT COME WITH IT.
MY GOAL WITH PROFESSIONAL EDUCATION ISN’T TO TELL YOU THERE IS ONE RIGHT WAY TO BUILD A CAREER.
IT’S TO GIVE YOU PRACTICAL SYSTEMS, BETTER QUESTIONS, AND ENOUGH UNDERSTANDING TO MAKE DECISIONS THAT ACTUALLY MAKE SENSE FOR YOU.
BECAUSE SUCESS DOESN’T HAVE TO LOOK THE SAME FOR EVERYONE
EXPLORE THE PRO COLLECTION
EDUCATIN FOR WHEREVER YOU ARE IN YOUR CAREER AND WHEREVER YOU’RE HEADED NEXT
STUDIO
PROFESSIONAL DEVELOPMENT
BUILD A CAREER YOU CAN ACTUALLY LIVE WITH
STUDIO IS A PRACTICAL BUSINESS AND CAREER EDUCATION SERIES DESIGNED TO MET YOU WHERE YOU ARE.
WHETHER YOU’RE LEARNING THE ROPES, BUILDING A PERSONAL BRAND, OR RUNNING THE SHOP, EACH CLASS FOCUSES ON THE SYSTEMS AND DECISIONS THAT MAKE A CAREER MORE SUSTAINABLE, AND A WHOLE LOT LESS OVERWHELMING.
CHOOSE THE PATH
THAT FITS WHERE
YOU ARE NOW
EACH STUDIO CLASS CAN BE CUSTOMIZED TO MEET YOU WHERE YOU ARE IN YOUR CAREER, WITH THE FLEXIBILITY TO FOCUS ON THE AREAS THAT WILL BE MOST USEFUL TO YOU AND YOUR CREW.
EDUCATIN FOR WHEREVER YOU ARE IN YOUR CAREER AND WHEREVER YOU’RE HEADED NEXT
EXPLORE THE SERIES
FOUNDATION
THE THING NOBODY QUITE MANAGES TO COVER BEFORE YOU START TAKING CLIENTS.
FOUNDATION FOCUSES ON THE PRACTICAL SKILLS THAT HELP YOU BUILD CONFIDENCE EARLY. FROM CONSULTATIONS AND PRICING TO CLIENT EXPERIENCE, REBOOKING, AND THE DAY TO DAY REALITIES OF WORKING BEHIND THE CHAIR.
FOR NEWER STYLISTS, STUDENTS, AND THOSE WHO WANT A STRONGER HANDLE ON THE PRACTICAL SIDE OF BEING A WORKING STYLIST
WHAT WE’LL COVER
LEARN HOW TO HAVE BETTER CONVERSATIONS AND CREATE CLEARER EXPECTATIONS WITH YOUR CLIENTS
CONSULTATIONS
UNDERSTAND HOW TO THINK ABOUT PRICING YOUR WORK AND COMMUNICATE IT WITH CONFIDENCE
PRICING
LEARN HOW TO MAKE REBOOKING PART OF THE CLIENT RELATIONSHIP RATHER THAN AN AWKWARD SALES PITCH
REBOOKING
SALON SKILLS
THE PRACTICAL, EVERYDAY SKILLS THAT HELP YOU NAVIGATE BEING A WORKING STYLIST
A BETTER UNDERSTANDING OF YOUR RIGHTS AND RESPONSIBILITIES AS A PROFESSIONAL
WORKER RIGHTS
INDEPENDENT
READY TO BUILD SOMETHING THAT’S YOURS?
INDEPENDENT COVERS THE BUSINESS FUNDAMENTALS OF CREATING A CAREER OUTSIDE THE TRADITIONAL SHOP STRUCTURE; FROM GETTING STARTED AND MARKETING YOURSELF, TO BUILDING SYSTEMS, BOUNDARIES, AND FINANCIAL CONFIDENCE.
FOR STYLISTS BUILDING A PERSONAL BRAND
WHAT WE’LL COVER
GETTING STARTED
TURN THE IDEA OF WORKING INDEPENDENTLY INTO AN ACTUAL PLAN
MARKETING
BUILD A PRESENCE THAT HELPS THE RIGHT PEOPLE FIND YOU WITHOUT FEELING LIKE YOU HAVE TO BECOME A FULL TIME CONTENT CREATOR
SYSTEMS
CREATE SYSTEMS THAT MAKE YOUR BUSINESS EASIER TO RUN AND EASIER TO GROW
REBOOKING AND RETENTION
BUILD CONSISTENCY INTO YOUR BUSINESS INSTEAD OF CONSTANTLY STARTING FROM ZERO
GROWTH
CLIENT BOUNDARIES
CREATE CLEARER BOUNDARIES THAT PROTECT BOTH YOUR BUSINESS AND YOUR RELATIONSHIPS WITH CLIENTS
UNDERSTAND WHAT GROWTH CAN LOOK LIKE, AND WHEN IT ACTUALLY MAKES SENSE FOR YOU
BUILD A BETTER UNDERSTANDING OF THE NUMBERS BEHIND YOUR BUSINESS AND THE DECISIONS THEY CAN HELP YOU MAKE
FINANCIAL CONFIDENCE
leadership
for shop owners
RUNNING A SHOP MEANS YOU’RE NOT JUST RESPONSIBLE FOR YOUR OWN WORK ANYMORE.
LEADERSHIP IS DESIGNED FOR SHOP OWNERS NAVIGATING THE BIGGER PICTURE, FROM BUILD OUT AND CREATING SYSTEMS, TO DEVELOPING CULTURE, IMPROVING RETENTION, UNDERSTANDING PROFITABILITY, AND LEADING WITH CLEARER BOUNDARIES.
WHAT WE’LL COVER
SHOP BUILD OUT
THE PRACTICAL CONSIDERATIONS THAT GO INTO CREATING A SPACE AND A BUSINESS DESIGNED TO WORK
SYSTEMS
BUILD STRUCTURES THAT SUPPORT YOUR TEAM INSTEAD OF CREATING MORE WORK FOR YOU
CULTURE
CREATE AN ENVIRONMENT PEOPLE WANT TO BE PART OF AND WANT TO STAY PART OF
PROFITABILITY
UNDERSTAND THE NUMBERS AND DECISIONS THAT AFFECT THE HEALTH OF THE BUSINESS
BUILD A BUSINESS PEOPLE WANT TO STAY WITH, BOTH CLIENTS AND PROFESSIONALS
RETENTION
LEARN HOW CLEARER EXPECTATIONS CAN CREATE HEALTHIER WORKING RELATIONSHIPS
BOUNDARIES
GROWTH
THINK STRATEGICALLY ABOUT WHERE YOUR SHOP IS GOING AND WHAT IT NEEDS NEXT
MISCLASSIFICATION
UNDERSTAND THE RISKS AND RESPONSIBILITIES THAT COME WITH HOW PROFESSIONALS ARE CLASSIFIED AND HOW YOUR BUSINESS IS STRUCTURED
WHAT STUDIO CLASS IS RIGHT FOR YOU?
YOU’RE BUILDING THE FOUNDATION
FOUNDATION
START HERE IF YOU’RE NEWER TO THE INDUSTRY, STILL IN SCHOOL, OR WANT A STRONGER HANDLE ON THE PRACTICAL SIDE OF BEING A WORKING STYLIST
YOU’RE BUILDING SOMETHING OF YOUR OWN
INDEPENDENT
FOR PEOPLE READY TO MOVE TOWARD INDEPENDENT WORK AND BUILD A BUSINESS AROUND THEIR OWN GOALS, BRAND, AND BOUNDARIES
YOU’RE RESPONSIBLE FOR MORE THAN YOUR OWN CHAIR
LEADERSHIP
FOR SHOP OWNERS WHO ARE READY TO THINK MORE INTENTIONALLY ABOUT THEIR SYSTEMS, CULTURE, PROFITABILITY, AND GROWTH
WHAT’s
INCLUDED
IN STUDIO
FULL STUDIO CURRICULUM
THE EXPERIENCE OF BUSINESS EDUCATION THAT MEETS YOU EXACTLY WHERE YOU ARE
PRESENTATION AND GUIDED INSTRUCTION
DEMONSTRATION AND PRACTICAL EXAMPLES
INTERACTIVE DISCUSSION
COURSE WORKBOOK AND EDUCATION MATERIALS
TIME FOR QUESTIONS AND DISCUSSION GEARED TOWARDS YOUR NEEDS
HANDS ON LEARNING WHERE APPLICABLE
SOCIAL MEDIA CONTENT OPPORTUNITIES THROUGHOUT DAY
BRAND NEUTRAL EDUCATION
POST CLASS SUPPORT
WHAT’S INCLUDED VARIES SLIGHTLY BY CLASS FORMAT.
YOUR BOOKING DETAILS WILL OUTLINE EXACTLY WHAT TO EXPECT.
VOICE
EDUCATOR TRAINING
STOP COPYING EDUCATORS. START FINDING YOUR VOICE.
TEACHING WELL ISN’T ABOUT SOUNDING LIKE THE PERSON WHO TAUGHT YOU.
VOICE IS DESIGNED TO HELP STYLISTS TURN WHAT THEY KNOW INTO EDUCATION THAT FEELS CLEAR, USEFUL, AND UNMISTAKABLY THEIR OWN.
WHETHER YOU’RE TEACHING BEHIND THE CHAIR, LEADING A TEAM, HOSTING CLASSES, OR THINKING ABOUT STEPPING INTO EDUCATION FOR THE FIRST TIME; THIS CLASS GIVES YOU A PRACTICAL FRAMEWORK FOR BUILDING CONFIDENCE AS AN EDUCATOR WITHOUT HANDING YOU A SCRIPT TO FOLLOW.
WHAT YOU’LL WALK AWAY WITH:
FINDING YOUR TEACHING VOICE
DEVELOP A TEACHING STYLE THAT FEELS NATURAL RATHER THAN BORROWED
COMMUNICATION
LEARN HOW TO EXPLAIN YOUR IDEAS CLEARLY WITHOUT OVERCOMPLICATING THEM
CREATE EDUCATION THAT HAS A CLEAR BEGINNING, MIDDLE, AND END'; AND DOESN’T LEAVE PEOPLE WONDERING WHERE YOU WERE GOING WITH IT
STRUCTURE
UNDERSTAND HOW TO KEEP PEOPLE OF ALL LEARNING STYLES ENGAGED AND CREATE AN ENVIRONMENT WHERE THEY ACTUALLY WANT TO PARTICIPATE
CONNECTION
BECOME MORE COMFORTABLE PRESENTING, DEMONSTRATING, AND ANSWERING THE INEVITABLE QUESTION YOU WEREN’T EXPECTING
CONFIDENCE
MAKING IT MEMORABLE
LEARN HOW TO TURN INFORMATION INTO EDUCATION PEOPLE ACTUALLY REMEMBER AND USE
VOICE IS FOR PEOPLE WHO
HAVE A LOT TO SAY, BUT AREN’T SURE HOW TO ORGANIZE IT
WANT TO TEACH WITHOUT SOUNDING LIKE EVERYONE ELSE
KNOW THEIR STUFF BUT DON’T ALWAYS FEEL CONFIDENT PRESENTING IT
WANT TO TURN THEIR EXPERIENCE INTO EDUCATION PEOPLE CAN ACTUALLY USE
WANT TO FEEL MORE COMFORTABLE AND CONFIDENT IN FRONT OF A ROOM, CAMERA, OR CLASS
ARE ALREADY EDUCATING AND KNOW THEIR APPROACH COULD BE STRONGER
ARE THINKING ABOUT BECOMING AN EDUCATOR AND DON’T KNOW WHERE TO START
WHAT’s
INCLUDED
IN VOICE
FULL VOICE CURRICULUM
PRACTICAL EXAMPLES AND REAL WORLD SCENARIOS
LIVE DEMONSTRATION
LEAVE WITH A CLASS OUTLINE
INTERACTIVE DISCUSSION
COURSE WORKBOOK AND EDUCATION MATERIALS
TIME FOR QUESTIONS AND DISCUSSION
HANDS ON LEARNING WHERE APPLICABLE
SOCIAL MEDIA CONTENT OPPORTUNITIES THROUGHOUT DAY
BRAND NEUTRAL EDUCATION
POST CLASS SUPPORT
WHAT’S INCLUDED VARIES SLIGHTLY BY CLASS FORMAT.
YOUR BOOKING DETAILS WILL OUTLINE EXACTLY WHAT TO EXPECT.
CHOOSE YOUR FORMAT
WHETHER YOU WANT TO JOIN A LIVE EVENT, BRING EDUCATION TO YOUR SHOP, OR GATHER YOUR CREW SOMEWHERE A LITTLE MORE FUN, THERE ARE SEVERAL WAYS TO LEARN
IN SALON EDUCATION
BRING THE CLASS INTO YOUR OWN SHOP FOR A MORE INTIMATE LEARNING EXPERIENCE BUILT AROUND YOUR CREW AND THE WORK YOU’RE DOING EVERY DAY
SESSIONS CAN INCLUDE DEMONSTRATION, HANDS ON, OR A COMBINATION OF BOTH DEPENDING ON THE CLASS AND YOUR GOALS
BRING THE EDUCATION TO YOUR SHOP
COME LEARN WITH US
LIVE EVENTS
JOIN SHANNON FOR TICKETED LIVE EDUCATION DESIGNED FOR GROUPS OF STYLISTS AND INDUSTRY PROS TO COME TOGETHER
DEPENDING ON THE EVENT, SESSIONS MAY INCLUDE PRESENTATION, DEMONSTRATION, DISCUSSION, AND HANDS ON LEARNING; WITH PLENTY OF TIME TO ASK QUESTIONS AND DIG A LITTLE DEEPER
EDUCATION
AFTERNOON
AT GMAN TAVERN
CHICAGO
LEAVE THE SHOP FOR THE AFTERNOON AND JOIN US AT GMAN TAVERN FOR AN INTIMATE EDUCATION EXPERIENCE DESIGNED FOR YOU TO LEARN, CONNECT, TEAM BUILD, AND HAVE A MINUTE TO BREATHE IN A DIFFERENT ENVIRONMENT.
EDUCATION, DEMONSTRATION, HANDS ON LEARNING, CONVERSATION, FOOD AND BEVERAGE ALL IN ONE AFTERNOON.
WHETHER YOU’RE GATHERING YOUR CREW FOR TEAM BUILDING, OR LOOKING FOR A DIFFERENT EDUCATIONAL EXPERIENCE, WE’LL HANDLE THE SETTING. YOU JUST SHOW UP READY TO LEARN
BRING YOUR CREW. WE’LL TAKE CARE OF THE REST
PRIVATE SMALL GROUP
AND ONE ON ONE
EDUCATION
FOR INDIVIDUALS OR GROUPS UNDER THREE WHO WANT TO FOCUS ON SPECIFIC SKILLS, CHALLENGES, OR GOALS.
PRIVATE EDUCATION CAN BE CUSTOMIZED AROUND THE AREAS WHERE YOU WANT THE MOST GUIDANCE, WHETHER THAT’S TECHNICAL WORK, FORMULATION, PROBLEM SOLVING, OR SIMPLY GETTING ANOTHER SET OF EXPERIENCED EYES ON YOUR WORK.
A LITTLE MORE PERSONAL
