HI, I’M SHANNON.

STYLIST. EDUCATOR. SHOP OWNER. HAIR POP FOUNDER. LIFELONG STUDENT OF THE INDUSTRY.

I’VE SPENT A LOT OF TIME BEHIND THE CHAIR, FIGURING THINGS OUT THE SAME WAY MOST STYLISTS DO: BY DOING THE WORK, MAKING MISTAKES, ASKING A MILLION QUESTIONS, AND EVENTUALLY LEARNING WHAT ACTUALLY WORKS.

OVER TIME, I REALIZED THE THINGS I WANTED MOST AS A STYLIST WEREN’T NECESSARILY MORE INFORMATION.

I WANTED CLARITY.

I WANTED SYSTEMS THAT MADE SENSE. I WANTED TO UNDERSTAND WHY SOMETHING WORKED INSTEAD OF JUST BEING TOLD HOW TO DO IT. I WANTED EDUCATION THAT MADE ME FEEL MORE CAPABLE, NOT MORE OVERWHELMED.

THAT’S A BIG PART OF WHY I TEACH THE WAY I DO NOW.

I DON’T THINK YOU NEED MORE INFORMATION. I THINK YOU NEED THE RIGHT INFORMATION.

WHY I TEACH

THERE IS NO SHORTAGE OF EDUCATION IN THIS INDUSTRY.

THERE ARE TECHNIQUES TO LEARN, TRENDS TO FOLLOW, FORMULAS TO SAVE, EDUCATORS TO WATCH, AND APPROXIMATELY 47 DIFFERENT OPINIONS ABOUT HOW YOU SHOULD BE DOING ALL OF IT.

IT CAN GET NOISY.

MY GOAL IS TO MAKE IT A LITTLE LESS NOISY.

I TEACH PRACTICAL SYSTEMS THAT HELP YOU UNDERSTAND WHAT YOU’RE DOING, MAKE BETTER DECISIONS, AND EVENTUALLY TRUST YOURSELF ENOUGH TO MAKE THOSE DECISIONS WITHOUT NEEDEDING SOMEONE STANDING OVER YOUR SHOULDER.

BECAUSE EDUCATION SHOULD GIVE YOU MORE CONFIDENCE IN YOUR OWN BRAIN, NOT MAKE YOU DEPENDENT ON SOMEONE ELSE’S.

THE WAY I SEE IT

I’M NOT INTERESTED IN CREATING A ROOM FULL OF STYLISTS WHO ALL WORK EXACTLY THE SAME WAY.

I WANT YOU TO UNDERSTAND THE PRINCIPLES WELL ENOUGH THAT YOU CAN TAKE THEM INTO YOUR OWN CHAIR, YOUR OWN SHOP, YOUR OWN BUSINESS, AND YOUR OWN CAREER.

THAT’S TRUE WHETHER WE’RE TALKING COLOR, CUTTING, BUSINESS, OR EDUCATION ITSELF.

THE GOAL ISN’T TO COPY THE PERSON TEACHING YOU.

IT’S TO LEAVE BETTER EQUIPPED TO FIGURE THINGS OUT FOR YOURSELF.

LEARN THE WHY. THEN MAKE IT YOURS.

HAIR IS A HUGE PART OF WHAT I TEACH, BUT IT ISN’T THE WHOLE PICTURE.

A SUSTAINABLE CAREER ISN’T BUILT ON TECHNICAL ABILITY ALONE.

IT’S BUILT ON KNOWING HOW TO COMMUNICATE WITH CLIENTS, PRICE YOUR WORK, CREATE BOUNDARIES, BUILD SYSTEMS, LEAD PEOPLE, KEEP LEARNING, AND MAKE DECISIONS THAT ACTUALLY SUPPORT THE LIFE YOU WANT OUTSIDE OF WORK.

THAT’S WHY MY EDUCATION EXTENDS BEHIND AND BEYOND THE CHAIR.

BECAUSE BEING A GREAT STYLIST OR SHOP OWNER IS ONE THING.

BUILDING A CAREER YOU ACTUALLY WANT TO STAY IN IS ANOTHER.

BEYOND THE CHAIR

WHAT YOU CAN EXPECT FROM ME

NO GATEKEEPING

IF I KNOW SOMETHING THAT CAN MAKE YOUR WORK EASIER, I’M GOING TO TELL YOU

NO “BECAUSE THAT’S HOW I WAS TAUGHT”

IF THERE’S A BETTER WAY TO UNDERSTAND SOMETHING, LET’S TALK ABOUT IT

NO ONE SIZE FITS ALL ANSWERS

YOUR SHOP, YOUR CLIENTS, YOUR EXPERIENCE, AND YOUR GOALS MATTER

A LOT OF WHY

I WANT YOU TO UNDERSTAND THE REASONING BEHIND THE TECHNIQUE, NOT JUST MEMORIZE THE STEPS

AND YES, WE’RE GOING TO HAVE SOME FUN

WE’RE TALKING HAIR. IT DOESN’T NEED TO FEEL LIKE A TAX SEMINAR

STILL LEARNING

I DON’T TEACH FROM A PLACE OF HAVING EVERYTHING FIGURED OUT.

I’M STILL LEARNING. STILL EXPERIMENTING. STILL CHANGING MY MIND WHEN I FIND A BETTER WAY TO DO SOMETHING.

AND HONESTLY, I THINK THAT’S A GOOD THING.

THE BEST EDUCATORS AREN’T FINISHED PRODUCTS.

WE’RE PAYING ATTENTION.

THAT’S THE STANDARD I WANT TO HOLD FOR MYSELF, AND THE SAME CURIOSITY I WANT TO ENCOURAGE IN THE PEOPLE I TEACH.

THE WORK

BEFORE EDUCATION, THERE WAS THE CHAIR

A COLLECTION OF WORK FROM BEHIND THE CHAIR.

PORTFOLIO

TESTIMONIALS.

“SHANNON WAS SO WONDERFUL - WE CAN’T SAY ENOUGH GOOD THINGS ABOUT HER TEACHING STYLE, HER KNOWLEDGE, HER FLAWLESS TECHNIQUES, AND HER FUN AND EASY GOING PERSONALITY MADE FOR A GREAT DAY! WE LOOK FORWARD TO MANY MORE CLASSES AND EXPERIENCES.”
— SALON COLLECTIVE; OWNER
“EDUCATION IS EVERYTHING! THE PATRIZIO BATELLI TEAM HAD THE HONOR TO LEARN FROM SHANNON FOR A 6 HOUR CUTTING WORKSHOP. THE CLASS WAS AMAZING! THANK YOU”
— PATRIZIO BATELLI SALON; OWNER
“IT WAS SO NICE TO MEET SHANNON. SHE ABSOLUTELY KILLED IT. I HAVE NEVER FELT SO COMFORTABLE AT A CLASS BEFORE SO THANK YOU!”
— CHLOE; HAIR STYLIST
“TRULY THE BEST EDUCATIONAL EXPERIENCE I’VE HAD IN A LONG TIME! THANK YOU SO MUCH!”
— SALON 574; OWNER
“SHANNON’S CLASS WAS THE BREATH OF FRESH AIR THAT I NEEDED! THANK YOU FOR YOUR KIND WORDS, WE CAN’T WAIT TO HAVE YOU BACK!”
— SALON 574; CO-OWNER
“MY FAVORITE PART OF CLASS WAS HOW PASSIONATE AND FULL OF KNOWLEDGE SHANNON IS!I LEARNED SO MANY WISDOM GEMS BEYOND TECHNICAL KNOWLEDGE OF A SHAG HAIRCUT. I LEARNED ABOUT DIFFERENT TEXTURES, PRODUCTS, REFINING,EVEN HOW TO HOLD OUR SHEARS PROPERLY”.
— ANONYMOUS FEEDBACK; HAIR STYLIST
“SHANNON REALLY HELPED ME WITH MY COLOR PLACEMENT!HER TEACHING STYLE LENDS TO VERY EFFECTIVE LEARNING. SHE’S A GREAT EDUCATOR, AND EVERYTHING SHE TAUGHT ME CAN BE USED BEHIND THE CHAIR IN EVERY DAY LIFE”
— ANONYMOUS FEEDBACK; HAIR STYLIST
“I JUST WANT TO THANK SHANNON AGAIN FOR ALL THAT SHE DID FOR ME IN CLASS! THANK YOU FOR TAKING THE DRIVE OUT TTO ME, AND SHARING SUCH AMAZING KNOWLEDGE. I HAVEN’T BEEN THIS EXCITED TO DO COLOR IN A WHILE! YOU ROCK!”
— KLWBEAUTY; OWNER
“SHANNON HAS AN EXCELLENT APPROACH TO EDUCATION, HOW SHE USES TECHNIQUES, AND IS REALLY PERSONABLE AND FUN. BEST CLASS I’VE BEEN TO IN A LONG TIME.
— ANONYMOUS FEEDBACK, HAIR STYLIST
“THANK YOU FOR COMING TO OUR SALON! IT WAS SUCH A HELPFUL AND FUN CLASS. WE CAN’T WAIT TO HAVE YOU BACK!”
— NOVY SALON; OWNER
“SHANNON IS AWESOME! THE CLASS I HAD WITH HER WAS GREAT AND MADE ME FEEL A LITTLE LESS CRAZY BEHIND THE CHAIR, AND ANSWERED ALL MY QUESTIONS!”
— HANNAH; HAIR STYLIST
“I’M STILL BEAMING FROM SHANNON’S CLASS! IT WAS SO NICE TO MEET AND LEARN FROM YOU IN PERSON. THANK YOU!”
— BETSI; HAIR STYLIST